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A Life in a Day specialises in unique immersive simulations in which you become the patient and experience the challenges, choices, and impact that real patients face every day. The experiences give people working in the life sciences the opportunity to walk in the shoes of a patient living with a particular condition or disease, to help develop empathy and understanding which drive tangible changes within their role, organisation, and industry.
Used in 55 countries, the A Life in a Day experiences have created tangible change in international healthcare and pharmaceuticals, with over 15,000 participants taking part since it began in 2018. With over 30 experiences (and more in development), A Life in a Day covers a wide range of therapy areas and is utilised by people throughout the entire drug development process from research to HCPs.
Ipsos is a world leading market research company operating in over 50 markets with more than 1000 experts, so we can deliver the answers our clients need at a local and global level.
We don’t believe ‘one size fits all’ in research design – instead, we recommend the best methodology for our client’s specific business objectives. Our passionate team are dedicated to understanding the motivations, behaviours and influences of multiple stakeholders in the healthcare industry, combining perspectives from healthcare professionals, payers and patients across the product lifecycle. We also employ an agile data collection approach and utilise cutting-edge data analytics and dynamic delivery tools.
In doing so, we can provide informed decisions to guide pharmaceutical, biotech and medical device companies in creating impactful treatment options for patients and achieving commercial success.
For over 25 years, Medscape Education Global has been a trusted and essential learning resource for patients, caregivers, and healthcare professionals. Across more than 30 healthcare specialties, Medscape Education Global engages learners with the industry’s most advanced learning experiences and recognized instructional expertise.
Please check the Patient Centricity & Engagement Conference website regularly for programme updates and confirmed speakers. For more information or to get involved, please call 44 (0)20 3479 2299 or email info@patientengagementconference.com