Take Direct Action To Boost Patient Outcomes & Quality Of Life Through Innovative, Collaborative Partnerships With Advocacy Groups & Truly Centring The Patient Voice At The Heart Of Decision Making For
Gunnar Schroefel, Global Director Patient Advocacy, Daiichi Sankyo
Patients At The Heart Of Decision Making
09.10 Centre The Patient At The Heart Of All Decision Making & Take Patient Centricity From Theory To Direct, Meaningful Action
Actions speak louder than words! What direct steps can industry take to drive patient centricity and embed the patient at the heart of their organisation?
It’s not just about collaboration, it’s about partnering, listening and understanding. When working together is key to joined-up experiences for patients, how can industry strategically collaborate across healthcare to demonstrably boost patient experiences?
What corporate strategies approaches showcase the holistic value of patient centricity and truly secure long-term buy-in?
Shannon Altimari, Senior Director, Patient Engagement, Global Oncology Lead, GSK
Gold Standard Pharma Advocacy Collaboration - Double Perspective
09.30 Develop Meaningful & Impactful Relationships Between Industry & Advocacy Groups For Powerful Partnerships That Deliver Deep Impact For Patients
It’s an age-old question, but what does ‘good’ really look like? Determine the key strategies and collaborative processes between pharma and PAGs that ensure long-term success and impact?
Align objectives between pharma and advocacy groups to ensure that engagement and centricity programmes are delivering what patients truly need
With different advocacy groups having different needs, how best can industry support PAGs in a targeted, personalised manner?
09.30 Sujan Sivasubramaniyam, Head of Medical Affairs & Patient Advocacy, UK & Ireland, CSL Behring
Jefferson Courtney, Policy & Public Affairs Manager, The Haemophilia Society
09.50 Gabor Purman MD, MBA, Patient Advocacy Director, Kyowa Kirin International
Overcoming Barriers To Patient Centricity - Panel & Q&A
10.10 Break Down Persistent Blockages To Greater Patient Centricity & Truly Move The Needle On Long-Standing Barriers To Deeper Centricity & Engagement
We discussed this last year, and the year before, and the year before… With some barriers refusing to budge, what direct action can finally break down the hardest barriers?
How can we look at the obvious problems from new angles to communicate differently or bring in different stakeholders to drive real progress?
Legal won’t let us! How can regulatory teams be brought into the fold of patient engagement, and better understand the areas where centricity advancements can be made?
Mario Torbado, Patient Advocacy Lead Europe, Pfizer
Sylvie Coumel, Global Behavioural Science Lead, Patient Informed Development & Health Value Translation, Sanofi
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